"The most widespread form of interspecies bonding occurs between humans and dogs" and the keeping of dogs as companions, particularly by elites, has a long history. However, pet dog populations grew significantly after World War II as suburbanization increased. In the 1950s and 1960s, dogs were kept outside more often than they tend to be today (using the expression "in the doghouse" to describe exclusion from the group signifies the distance between the doghouse and the home) and were still primarily functional, acting as a guard, children's playmate, or walking companion. From the 1980s, there have been changes in the role of the pet dog, such as the increased role of dogs in the emotional support of their owners. People and dogs have become increasingly integrated and implicated in each other's lives, to the point where pet dogs actively shape the way a family and home are experienced.
There have been two major trends in the changing status of pet dogs. The first has been the 'commodification' of the dog, shaping it to conform to human expectations of personality and behaviour. The second has been the broadening of the concept of the family and the home to include dogs-as-dogs within everyday routines and practices.
There are a vast range of commodity forms available to transform a pet dog into an ideal companion. The list of goods, services and places available is enormous: from dog perfumes, couture, furniture and housing, to dog groomers, therapists, trainers and care-takers, dog cafes, spas, parks and beaches, and dog hotels, airlines and cemeteries. While dog training as an organized activity can be traced back to the 18th century, in the last decades of the 20th century it became a high profile issue as many normal dog behaviors such as barking, jumping up, digging, rolling in dung, fighting, and urine marking[further explanation needed] became increasingly incompatible with the new role of a pet dog. Dog training books, classes and television programs proliferated as the process of commodifying the pet dog continued.